We have evolved!
If you have been with us for a while, you might have noticed something is different. We are excited to share our recent evolution: Equus Design is now EQ Brand. With a fresh name and a sharper focus comes our new logo — EQ+.
More Than a New Name
EQ Brand is more than just a name change; it’s a reflection of who we have become.
Over the years, through thoughtful branding strategy and design, we realised we were offering more than visuals and messaging. We were acting as branding consultants — tapping into the emotional intelligence behind every brand we helped shape.
That’s how the name EQ was born out of Equus. As you may know, EQ stands for Emotional Quotient, and it’s truly at the heart of everything we do. We believe brands don’t just need to look good — they need to feel right. Driven by emotional intelligence, we instinctively listen, understand, and shape brands in a way that connects on a human level.
The “+” in our logo is not just a design detail — it’s our way of saying we are more than we were before, and better. As brand consultants, it’s in our nature to craft an authentic brand that aligns with your purpose, your story, your Brand DNA®.
From Unlocking to Expressing Your Potential
In the past, we often said: “We unlock your potential.” But since then, we have evolved — and today, we are here to help you express your potential. Because potential doesn’t need to be found; it needs to be expressed with purpose. At every touchpoint, EQ is here to build your brand — one that people will remember, trust, and love.
Whether you’re an emerging business or an established organisation looking to evolve, EQ Brand is the brand consultant Singapore businesses turn to for emotionally intelligent branding.
The People Behind the Evolution
This new chapter comes with new leadership — a duo who will be guiding EQ Brand forward: Sarah Danial and Myct Boon.
Sarah Danial — Partner; Strategist Business and Client Director
Sarah brings over a decade of experience in the design and creative industry, leading client relationships and brand strategy across sectors. Known for her warm and thoughtful approach to problem-solving, she plays a pivotal role in steering the agency’s key accounts, showcasing her proficiency in overseeing crucial aspects of projects.
Myct Boon — Partner; Business and Design Director
Myct is a multidisciplinary design talent with over 10 years of experience across graphic design, exhibition, environmental, and brand communication. Known for his creative leadership and razor-sharp eye, Myct leads the EQ Brand creative vision — translating strategies into beautiful, purposeful design.
Together, Sarah and Myct represent a new breed of brand consultants — ones who blend strategic clarity with emotional depth.
What’s Next?
We’re excited for this next chapter and the brand stories we will help bring to life. If you’re looking for branding consultants who understand both heart and strategy, let’s connect. At EQ Brand, we’re ready to help you express your brand with clarity, purpose, and heart.
