Our approach

Over the years we’ve developed a tried and tested branding consultancy process, which we adapt to meet specific client needs. It has three-phases, which we call Investigate, Integrate and Ignite. 

PHASE 1

Investigate

Combining desk research and interviews with key stakeholders, we define the essence of the brand in terms of its purpose, positioning, personality, promise and platform. We call this the Brand DNA®, and we need this to guide our efforts when we express it visually at the Integrate stage.

PHASE 2

Integrate

Based on the findings of the Brand DNA® 
report, we develop a strong brand identity that is expressed both verbally and visually. We then develop the key brand elements 
that will become the main visual expression 
of the brand, and set the tone for everything which follows.

PHASE 3

Ignite

In this phase we bring the brand identity 
to life across all the main external and internal brand touch points, expressed in various core collaterals. Then we document the identity system and how to implement 
it in a set of guidelines called the 
‘Brand DNA® Toolkit’.

Our services

In today’s multi-sensory world, a brand is no longer seen just as a logo, but as one total experience. That’s why you need a branding consultant like EQ – with 360 degree vision, able to craft engaging brands and seamless brand experiences, across all channels.

Strategy

  • Brand Consultancy
  • Brand DNA®
  • Market research
  • Customer research
  • Brand audit
  • Customer journey mapping
  • Brand strategy and positioning
  • Brand architecture
  • Go-to-market strategy
  • Internal brand engagement

Identity

  • Visual identity design
  • Verbal identity, naming
  • Nomenclature system
  • Brand identity system
  • Brand toolkit

Execution

  • Visual language
  • Digital, Social, Video
  • Campaigns
  • Publications
  • Investor communications
  • Product development 
and packaging
  • Branded environments
  • Wayfinding and signage
  • Exhibition design
  • Experience design
  • Brand training