So why did we call ourselves EQ? Well EQ means ‘Emotional Quotient’, and it’s defined using words like emotional intelligence, empathy, and intuition. These words describe us too – but rather than define it formally, here’s some key words beginning with EQ that’ll give you a good idea what we’re all about.
uator uity ual uanimity uilateral uilateral uation
Equine
Originally our name was Equus, meaning “horse” in Latin. Horses are known for their EQ — they really can sense the emotions of their owners. That says something about us, and the way we work with our clients.
Equity
A brand could easily be your greatest asset, but its value depends on how much you promote it. If you invest in your brand, it will reward you handsomely. Everything EQ does is about building our client’s brand equity.
Equator
EQ was born in Equatorial Asia, where day and night are equally matched, and there’s an amazing diversity of cultures and cuisines. So we embrace the contrasts of two hemispheres, in a creative blend of East and West.
Equanimity
Helping clients with their branding challenges can be full of surprises, not all of them very predictable. Whatever the challenge may be, EQ prides itself on delivering solutions with a smile, come rain or shine.
Equilateral
There aren’t many brand consultants who can ‘see’ a brand in multiple dimensions, and handle each one equally well. With our 360-degree branding skills, brand owners need look no further. EQ has every angle covered.
Equal
At EQ the contribution of everyone is valued, because we believe the best brands are built by a partnership of equals. Equals with our clients, equals with our associates, equals with our suppliers, equals with each other.
Equitable
For us, client advocacy and integrity are two sides of the same coin. We are renowned for our honesty and impartiality, and that’s how we have earned the enduring trust of our clients.
Equation
All the branding solutions we develop for our clients are driven by strategy, which is where research and analysis meets intuition and experience. It’s an equation based on the perfect blend of EQ and IQ.
