{"id":2482,"date":"2024-05-31T11:01:33","date_gmt":"2024-05-31T03:01:33","guid":{"rendered":"https:\/\/www.equus-design.com\/blog\/?p=2482"},"modified":"2024-05-31T15:46:54","modified_gmt":"2024-05-31T07:46:54","slug":"the-brandits-episode-5-brand-experience-design","status":"publish","type":"post","link":"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/","title":{"rendered":"The Brandits Episode 5: Brand Experience Design"},"content":{"rendered":"\n<p>In this episode of the Brandits, hosts Andrew Thomas and Colin Anderson discuss the importance of \u2018brand experience design\u2019, particularly for service brands like hospitality and those in the retail space. Our hosts share their personal experience and debate the following:<\/p>\n\n\n\n<ul><li>\u2022 Why Brand Experience Design is the new \u2018must have\u2019 for brands<\/li><li>\u2022 How one bad customer experience can destroy a brand, overnight<\/li><li>\u2022 Why the entire customer experience has to be consistent with the brand<\/li><li>\u2022 How to design a good brand experience, step by step<\/li><li>\u2022 How \u2018failure recovery\u2019 handled well can make a brand stronger.&nbsp;<\/li><\/ul>\n\n\n\n<p>For more read: <a href=\"https:\/\/www.equus-design.com\/blog\/why-brand-experience-design-is-the-new-must-have-for-brands-part-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8216;Why Brand Experience Design is the new \u2018must have\u2019 for brands\u2019 \u2013 Part 2<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2024\/05\/Episode-5-1024x1024.jpg\" alt=\"\" class=\"wp-image-2484\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2024\/05\/Episode-5-1024x1024.jpg 1024w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2024\/05\/Episode-5-300x300.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2024\/05\/Episode-5-150x150.jpg 150w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2024\/05\/Episode-5-768x768.jpg 768w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2024\/05\/Episode-5-1536x1536.jpg 1536w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2024\/05\/Episode-5-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4>Listen now on <a rel=\"noreferrer noopener\" href=\"https:\/\/open.spotify.com\/episode\/0onpEr1K3OfhxrkzAAOYkS?si=Ej4s0rGTSmyOOKC5WUbZWA\" target=\"_blank\">Spotify<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/podcasts.apple.com\/sg\/podcast\/the-brandits\/id1517844636?i=1000657360918\" target=\"_blank\">Apple Podcast.<\/a><\/h4>\n\n\n\n<h4><br>About the Brandits:<\/h4>\n\n\n\n<p>The Brandits is a monthly podcast hosted by Andrew Thomas and Colin Anderson, where they go head-to-head on all things branding and design. Together they dive deep into the evolution of brands, and discuss how culture and current affairs are shaping and changing the creative industry. Who knows, they might even start talking about their favourite nasi briyani place, or other fetishes. Join in on the conversation at Spotify or Apple Podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of the Brandits, hosts Andrew Thomas and Colin Anderson discuss the importance of \u2018brand experience design\u2019, particularly..<\/p>\n","protected":false},"author":1,"featured_media":2484,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[54],"tags":[20,19,24,22,53,42],"jetpack_featured_media_url":"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2024\/05\/Episode-5.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Brandits Episode 5: Brand Experience Design - Equus Blog\" \/>\n<meta property=\"og:description\" content=\"In this episode of the Brandits, hosts Andrew Thomas and Colin Anderson discuss the importance of \u2018brand experience design\u2019, particularly..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Equus Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-31T03:01:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-31T07:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2024\/05\/Episode-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2481\" \/>\n\t<meta property=\"og:image:height\" content=\"2480\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Equus Design\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#organization\",\"name\":\"Equus Design Consultants Asia\",\"url\":\"https:\/\/eq-brand.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/equus-logo.png\",\"width\":150,\"height\":34,\"caption\":\"Equus Design Consultants Asia\"},\"image\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#website\",\"url\":\"https:\/\/eq-brand.com\/blog\/\",\"name\":\"Equus Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/eq-brand.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2024\/05\/Episode-5.jpg\",\"width\":2481,\"height\":2480},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/#webpage\",\"url\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/\",\"name\":\"The Brandits Episode 5: Brand Experience Design - Equus Blog\",\"isPartOf\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/#primaryimage\"},\"datePublished\":\"2024-05-31T03:01:33+00:00\",\"dateModified\":\"2024-05-31T07:46:54+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/#webpage\"},\"author\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#\/schema\/person\/6e20e890d93f2af9817fa5be2555c146\"},\"headline\":\"The Brandits Episode 5: Brand Experience Design\",\"datePublished\":\"2024-05-31T03:01:33+00:00\",\"dateModified\":\"2024-05-31T07:46:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-5-brand-experience-design\/#primaryimage\"},\"keywords\":\"Brand Expression,Brand Identity,Brand Strategy,Branding,Brandits,brands\",\"articleSection\":\"Podcast\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#\/schema\/person\/6e20e890d93f2af9817fa5be2555c146\",\"name\":\"Equus Design\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cf5d4871164115450654a752abb3d126?s=96&d=mm&r=g\",\"caption\":\"Equus Design\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/eq-brand.com\/blog\/wp-json\/wp\/v2\/posts\/2482"}],"collection":[{"href":"https:\/\/eq-brand.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eq-brand.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eq-brand.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eq-brand.com\/blog\/wp-json\/wp\/v2\/comments?post=2482"}],"version-history":[{"count":13,"href":"https:\/\/eq-brand.com\/blog\/wp-json\/wp\/v2\/posts\/2482\/revisions"}],"predecessor-version":[{"id":2502,"href":"https:\/\/eq-brand.com\/blog\/wp-json\/wp\/v2\/posts\/2482\/revisions\/2502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eq-brand.com\/blog\/wp-json\/wp\/v2\/media\/2484"}],"wp:attachment":[{"href":"https:\/\/eq-brand.com\/blog\/wp-json\/wp\/v2\/media?parent=2482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eq-brand.com\/blog\/wp-json\/wp\/v2\/categories?post=2482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eq-brand.com\/blog\/wp-json\/wp\/v2\/tags?post=2482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}