{"id":1980,"date":"2021-04-01T10:11:34","date_gmt":"2021-04-01T02:11:34","guid":{"rendered":"https:\/\/www.equus-design.com\/blog\/?p=1980"},"modified":"2024-05-31T15:46:45","modified_gmt":"2024-05-31T07:46:45","slug":"the-brandits-episode-4-the-evolution-of-the-consumer-buying-process","status":"publish","type":"post","link":"https:\/\/eq-brand.com\/blog\/the-brandits-episode-4-the-evolution-of-the-consumer-buying-process\/","title":{"rendered":"The Brandits Episode 4: The Evolution of the Consumer Buying Process"},"content":{"rendered":"\n<p>In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson map the evolution of the consumer buying process over the years and discuss:<\/p>\n\n\n\n<ul id=\"block-325369c3-ec2e-4b5b-985f-adca61c2f2ff\"><li>\u2022 How consumers used to buy things before<\/li><li>\u2022 How radically different the buying process is now, in the digital age &nbsp;<\/li><li>\u2022 What brands did to influence consumers in the past&nbsp;<\/li><li>\u2022 How brands can influence consumers now<\/li><li>\u2022 Whether the retail space is dead, or just repurposed<\/li><\/ul>\n\n\n\n<p><strong>For more read: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.equus-design.com\/blog\/the-evolution-of-the-buying-process-and-what-it-means-for-brands\/\" target=\"_blank\">THE EVOLUTION OF THE BUYING PROCESS AND WHAT IT MEANS FOR BRANDS<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2021\/04\/Episode-4-Cover-1024x1024.jpg\" alt=\"\" class=\"wp-image-1982\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/04\/Episode-4-Cover-1024x1024.jpg 1024w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/04\/Episode-4-Cover-300x300.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/04\/Episode-4-Cover-150x150.jpg 150w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/04\/Episode-4-Cover-768x768.jpg 768w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/04\/Episode-4-Cover-1536x1536.jpg 1536w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/04\/Episode-4-Cover-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4><br>Listen now on <a href=\"https:\/\/open.spotify.com\/episode\/6KbCBT0P8lFDBdwU63ZBSS?si=GheS-3E6TRmd2j1LG93qWA\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/podcasts.apple.com\/sg\/podcast\/ep-3-going-for-woke-when-is-it-too-much-or-not-enough\/id1517844636?i=1000499670835\" target=\"_blank\">Apple <\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/podcasts.apple.com\/sg\/podcast\/ep-4-the-evolution-of-the-customer-buying-process\/id1517844636?i=1000514456904\" target=\"_blank\">Podcast<\/a>.<\/h4>\n\n\n\n<h4><br>About the Brandits:<\/h4>\n\n\n\n<p>The Brandits is a monthly podcast hosted by Andrew Thomas and Colin Anderson, where they go head-to-head on all things branding and design. Together they dive deep into the evolution of brands, and discuss how culture and current affairs are shaping and changing the creative industry. Who knows, they might even start talking about their favourite nasi briyani place, or other fetishes. Join in on the conversation at Spotify or Apple Podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson map the evolution of the consumer buying process..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[54],"tags":[22,49],"jetpack_featured_media_url":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-4-the-evolution-of-the-consumer-buying-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Brandits Episode 4: The Evolution of the Consumer Buying Process - Equus Blog\" \/>\n<meta property=\"og:description\" content=\"In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson map the evolution of the consumer buying process..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-4-the-evolution-of-the-consumer-buying-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Equus Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-01T02:11:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-31T07:46:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2021\/04\/Episode-4-Cover-1024x1024.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Equus Design\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#organization\",\"name\":\"Equus Design Consultants Asia\",\"url\":\"https:\/\/eq-brand.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/equus-logo.png\",\"width\":150,\"height\":34,\"caption\":\"Equus Design Consultants Asia\"},\"image\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#website\",\"url\":\"https:\/\/eq-brand.com\/blog\/\",\"name\":\"Equus Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/eq-brand.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-4-the-evolution-of-the-consumer-buying-process\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2021\/04\/Episode-4-Cover-1024x1024.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-4-the-evolution-of-the-consumer-buying-process\/#webpage\",\"url\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-4-the-evolution-of-the-consumer-buying-process\/\",\"name\":\"The Brandits Episode 4: The Evolution of the Consumer Buying Process - 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