{"id":1952,"date":"2020-11-17T12:28:00","date_gmt":"2020-11-17T04:28:00","guid":{"rendered":"https:\/\/www.equus-design.com\/blog\/?p=1952"},"modified":"2021-04-01T09:45:36","modified_gmt":"2021-04-01T01:45:36","slug":"the-brandits-episode-3-going-for-woke-when-is-it-too-much-or-not-enough","status":"publish","type":"post","link":"https:\/\/eq-brand.com\/blog\/the-brandits-episode-3-going-for-woke-when-is-it-too-much-or-not-enough\/","title":{"rendered":"The Brandits Episode 3: Going for Woke \u2013 When is it too much, or not enough?"},"content":{"rendered":"\n<p class=\"intro-text FreightBigProBook-Regular\"><span lang=\"EN-US\">In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson debate the merits and demerits of the way big brands nowadays are embracing an increasingly \u2018woke\u2019 social justice agenda. In the process they discuss the following issues: <\/span><\/p>\n\n\n\n<ul><li>\u2022    Why are brands going woke, and why is it such a train wreck so far?<\/li><li>\u2022    Why social justice issues have become so important<\/li><li>\u2022    Questions brands should ask themselves before championing a woke issue&nbsp;<\/li><li>\u2022    Three handy tips to help brand owners become more values-oriented, without alienating their customers<\/li><\/ul>\n\n\n\n<p><strong>For more read: <a href=\"https:\/\/www.equus-design.com\/blog\/going-for-woke-when-is-it-too-much-or-not-enough\/\" target=\"_blank\" rel=\"noreferrer noopener\">GOING FOR WOKE \u2013 WHEN IS IT TOO MUCH OR NOT ENOUGH<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2021\/02\/Episode-3-Cover-1024x1024.jpg\" alt=\"\" class=\"wp-image-1955\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/02\/Episode-3-Cover-1024x1024.jpg 1024w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/02\/Episode-3-Cover-300x300.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/02\/Episode-3-Cover-150x150.jpg 150w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/02\/Episode-3-Cover-768x768.jpg 768w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/02\/Episode-3-Cover-1536x1536.jpg 1536w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2021\/02\/Episode-3-Cover-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4><br>Listen now on <a href=\"https:\/\/open.spotify.com\/episode\/4gDdMkcdV7aMyLFofmLoqe?si=ycR0dwx7TrWDCFtGeki3NQ\">Spotify<\/a> and <a href=\"https:\/\/podcasts.apple.com\/sg\/podcast\/ep-3-going-for-woke-when-is-it-too-much-or-not-enough\/id1517844636?i=1000499670835\">Apple Podcast<\/a>.<\/h4>\n\n\n\n<h4><br>About the Brandits:<\/h4>\n\n\n\n<p>The Brandits is a monthly podcast hosted by Andrew Thomas and Colin Anderson, where they go head-to-head on all things branding and design. Together they dive deep into the evolution of brands, and discuss how culture and current affairs are shaping and changing the creative industry. Who knows, they might even start talking about their favourite nasi briyani place, or other fetishes. Join in on the conversation at Spotify or Apple Podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson debate the merits and demerits of the way..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[54],"tags":[22,53,51,16,35,45],"jetpack_featured_media_url":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-3-going-for-woke-when-is-it-too-much-or-not-enough\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Brandits Episode 3: Going for Woke \u2013 When is it too much, or not enough? - Equus Blog\" \/>\n<meta property=\"og:description\" content=\"In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson debate the merits and demerits of the way..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-3-going-for-woke-when-is-it-too-much-or-not-enough\/\" \/>\n<meta property=\"og:site_name\" content=\"Equus Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T04:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-01T01:45:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2021\/02\/Episode-3-Cover-1024x1024.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Equus Design\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#organization\",\"name\":\"Equus Design Consultants Asia\",\"url\":\"https:\/\/eq-brand.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/equus-logo.png\",\"width\":150,\"height\":34,\"caption\":\"Equus Design Consultants Asia\"},\"image\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#website\",\"url\":\"https:\/\/eq-brand.com\/blog\/\",\"name\":\"Equus Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/eq-brand.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-3-going-for-woke-when-is-it-too-much-or-not-enough\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2021\/02\/Episode-3-Cover-1024x1024.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-3-going-for-woke-when-is-it-too-much-or-not-enough\/#webpage\",\"url\":\"https:\/\/eq-brand.com\/blog\/the-brandits-episode-3-going-for-woke-when-is-it-too-much-or-not-enough\/\",\"name\":\"The Brandits Episode 3: Going for Woke \\u2013 When is it too much, or not enough? 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