{"id":175,"date":"2015-01-29T11:12:23","date_gmt":"2015-01-29T11:12:23","guid":{"rendered":"http:\/\/www.equus-design.com\/blog\/?p=175"},"modified":"2017-08-16T11:37:13","modified_gmt":"2017-08-16T03:37:13","slug":"rocking-the-arctic","status":"publish","type":"post","link":"https:\/\/eq-brand.com\/blog\/rocking-the-arctic\/","title":{"rendered":"rocking the arctic"},"content":{"rendered":"<p class=\"intro-text FreightBigProBook-Regular\">\u201cWhen you are lost in the silence of the fjord, the world seems to fade away, its values subverted. The purity of the Arctic gives me new values to live by\u201d.<\/p>\n<p>Kooroq is a luxury resort with a difference. Located in Ittoqqortoormiit, Greenland, one of the most isolated places on earth, it offers guests an elemental adventure in which they rediscover themselves in the iconic simplicity of the Arctic.<\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2015\/01\/1-Kooroq.jpg\" alt=\"1-Kooroq\" width=\"900\" height=\"604\" class=\"alignnone size-full wp-image-353 img-responsive pinthis\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/1-Kooroq.jpg 900w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/1-Kooroq-300x201.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2015\/01\/2-Kooroq_1.jpg\" alt=\"2-Kooroq_1\" width=\"900\" height=\"604\" class=\"alignnone size-full wp-image-355 pinthis\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/2-Kooroq_1.jpg 900w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/2-Kooroq_1-300x201.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2015\/01\/3-Kooroq.jpg\" alt=\"3-Kooroq\" width=\"900\" height=\"604\" class=\"alignnone size-full wp-image-356 pinthis\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/3-Kooroq.jpg 900w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/3-Kooroq-300x201.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"padding-top: 10px;\">This new hotel concept started with the idea of creating a new collection of \u2018designer-adventure\u2019 hotels with a luxury edge, located in some of the most inaccessible and out-of-the-way places on earth, and beyond. Each would be a different style of hotel, uniquely designed to reflect the environments and cultures in which they were situated. The name we devised for the chain was \u2018The Veer Group\u2019 (as in \u2018to veer off track). The strapline would be \u201cOff the map\u201d.<\/p>\n<p>Illumi was the first hotel brand we designed, an eco-retreat in Tasmania, followed by The Monolith, the first hotel in space. But you don\u2019t have to go to the moon to find a completely new experience. The world is full of undiscovered, challenging and frankly weird places. One such is Greenland, specifically the part of this huge island which is above the Arctic circle.\n<\/p>\n<p style=\"padding-bottom: 10px;\">We developed a name and brand identity for the hotel which is grounded in a contemporary Greenlandish aesthetic \u2013 blending textile patterns from traditional Inuit culture with Scandinavian influences. \u2018Kooroq\u2019 means \u2018valley\u2019 in Inuit.<\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2015\/01\/4-Kooroq.jpg\" alt=\"4-Kooroq\" width=\"900\" height=\"604\" class=\"alignnone size-full wp-image-357 pinthis\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/4-Kooroq.jpg 900w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/4-Kooroq-300x201.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2015\/01\/5-Kooroq.jpg\" alt=\"5-Kooroq\" width=\"900\" height=\"604\" class=\"alignnone size-full wp-image-358 pinthis\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/5-Kooroq.jpg 900w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/5-Kooroq-300x201.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2015\/01\/6-Kooroq.jpg\" alt=\"6-Kooroq\" width=\"900\" height=\"604\" class=\"alignnone size-full wp-image-359 pinthis\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/6-Kooroq.jpg 900w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/6-Kooroq-300x201.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2015\/01\/7-Kooroq.jpg\" alt=\"7-Kooroq\" width=\"900\" height=\"604\" class=\"alignnone size-full wp-image-360 pinthis\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/7-Kooroq.jpg 900w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/7-Kooroq-300x201.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2015\/01\/8-Kooroq.jpg\" alt=\"8-Kooroq\" width=\"900\" height=\"604\" class=\"alignnone size-full wp-image-361 pinthis\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/8-Kooroq.jpg 900w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/8-Kooroq-300x201.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2015\/01\/9-Kooroq.jpg\" alt=\"9-Kooroq\" width=\"900\" height=\"604\" class=\"alignnone size-full wp-image-363 pinthis\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/9-Kooroq.jpg 900w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/9-Kooroq-300x201.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<ul class=\"pln font-small\">\n<li>CREDITS<\/li>\n<li>Creative direction, copywriting and design: Equus<\/li>\n<li>Graphics: Lim Yi Xiang, Sean Teh, Ivan Woo<\/li>\n<li>Photography: Jorg Sunderman<\/li>\n<li>Greenland images: Greenland.com<\/li>\n<li>Designer furniture: Hilla Shamia<\/li>\n<li>Interior design and fittings: Graypants Inc<\/li>\n<li>Designer clothing: OSC Cross<\/li>\n<\/ul>\n<div class=\"row social-media\" style=\"padding-left: 10px;\">\n<div class=\"col-md-2\">\n<span class=\"addthis_sharing_toolbox\"><\/span>\n<\/div>\n<div class=\"col-md-2\" style=\"padding-top: 8px;\">\n<span class=\"addthis_native_toolbox\"><\/span>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhen you are lost in the silence of the fjord, the world seems to fade away, its values subverted. The..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[9],"tags":[20,19,16,17,18],"jetpack_featured_media_url":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eq-brand.com\/blog\/rocking-the-arctic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"rocking the arctic - Equus Blog\" \/>\n<meta property=\"og:description\" content=\"\u201cWhen you are lost in the silence of the fjord, the world seems to fade away, its values subverted. 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