{"id":1088,"date":"2017-01-05T14:44:56","date_gmt":"2017-01-05T06:44:56","guid":{"rendered":"http:\/\/www.equus-design.com\/blog\/?p=1088"},"modified":"2017-08-15T18:10:13","modified_gmt":"2017-08-15T10:10:13","slug":"to-er-is-divine","status":"publish","type":"post","link":"https:\/\/eq-brand.com\/blog\/to-er-is-divine\/","title":{"rendered":"to \u2018er\u2019 is divine &#8211; bespoke artisanal Chinese wine"},"content":{"rendered":"<h5>A vision project to brand bespoke Chinese wines.<\/h5>\n<p><\/br><\/p>\n<p class=\"intro-text FreightBigProBook-Regular\">Er is a selection of bespoke artisanal wines from China\u2019s Shanxi province. \u2018Er\u2019 meaning \u2018two\u2019 in Mandarin, represents the duality of Yin and Yang \u2013 the balance that is fundamental to life. Sun and shade, moisture and dryness, sweet and sour \u2013 the elements that must be in perfect balance to produce the perfect wine.<\/p>\n<p>China\u2019s love of wine and winemaking actually stretches back over 4,000 years, a tradition which had been buried in the dust of recent history. Today China is rediscovering its love of wine, with consumption growing apace. Which is why we decided it would be the right time to create a branded wine collection that is uniquely Chinese. Not only in the location of the vineyards, but also in the provenance and distinctive viniculture that produced the wines.<\/p>\n<p>The Er collection is comprised of six individually named wines. Each contained in a uniquely shaped bottle made of two traditional Chinese materials, reflecting the brand name. China\u2019s ancient proverbs provide the inspiration for our collection, with names such as Wind Frost (Ice Wine) and Black Stork (Pinotage). A series of wines cherished by connoisseurs that will be classically collectable, while being distinctly Chinese.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1092 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-1-ver2.jpg\" alt=\"wine-packaging-er-illus-1-ver2\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-1-ver2.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-1-ver2-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-1-ver2-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1094 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-2.jpg\" alt=\"wine-packaging-er-illus-2\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-2.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-2-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-2-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1095 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-3.jpg\" alt=\"wine-packaging-er-illus-3\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-3.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-3-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-3-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1096 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-4.jpg\" alt=\"wine-packaging-er-illus-4\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-4.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-4-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-4-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1097 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-5.jpg\" alt=\"wine-packaging-er-illus-5\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-5.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-5-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-5-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1098 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-6.jpg\" alt=\"wine-packaging-er-illus-6\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-6.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-6-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-6-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1099 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-7.jpg\" alt=\"wine-packaging-er-illus-7\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-7.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-7-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-7-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1100 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-8.jpg\" alt=\"wine-packaging-er-illus-8\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-8.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-8-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-8-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1101 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-9.jpg\" alt=\"wine-packaging-er-illus-9\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-9.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-9-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-9-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1102 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-10.jpg\" alt=\"wine-packaging-er-illus-10\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-10.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-10-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-10-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1103 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-11.jpg\" alt=\"wine-packaging-er-illus-11\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-11.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-11-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-11-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1104 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-12.jpg\" alt=\"wine-packaging-er-illus-12\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-12.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-12-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-12-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1105 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-13.jpg\" alt=\"wine-packaging-er-illus-13\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-13.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-13-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-13-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1106 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-14.jpg\" alt=\"wine-packaging-er-illus-14\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-14.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-14-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-14-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1107 pinthis\" src=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-15.jpg\" alt=\"wine-packaging-er-illus-15\" width=\"1192\" height=\"800\" srcset=\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-15.jpg 1192w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-15-300x201.jpg 300w, https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-15-1024x687.jpg 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/p>\n<p>See our <a href=\"http:\/\/www.equus-design.com\/blog\/hot-desking\/\">last vision project<\/a> or view <a href=\"http:\/\/www.equus-design.com\/visions\">all vision projects<\/a>.<\/p>\n<ul class=\"pln font-small\">\n<li>CREDITS<\/li>\n<li>Creative direction, copywriting, design and photography: Equus<\/li>\n<li>Pack graphics: Tom Merckx, Liquan Liew &amp; Kristal Melson<\/li>\n<li>Bottle renderings: Anton Toomere<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A vision project to brand bespoke Chinese wines. Er is a selection of bespoke artisanal wines from China\u2019s Shanxi province&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[9],"tags":[16,18],"jetpack_featured_media_url":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Er is a selection of bespoke artisanal wines from China\u2019s Shanxi province \u2013 a wine packaging vision project. \u2018Er\u2019 meaning \u2018two\u2019 in Mandarin, represents the\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eq-brand.com\/blog\/to-er-is-divine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"to \u2018er\u2019 is divine - bespoke artisanal Chinese wine - Equus Blog\" \/>\n<meta property=\"og:description\" content=\"Er is a selection of bespoke artisanal wines from China\u2019s Shanxi province \u2013 a wine packaging vision project. \u2018Er\u2019 meaning \u2018two\u2019 in Mandarin, represents the\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eq-brand.com\/blog\/to-er-is-divine\/\" \/>\n<meta property=\"og:site_name\" content=\"Equus Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-05T06:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-15T10:10:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-1-ver2.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Equus Design\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#organization\",\"name\":\"Equus Design Consultants Asia\",\"url\":\"https:\/\/eq-brand.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/eq-brand.com\/blog\/wp-content\/uploads\/2015\/01\/equus-logo.png\",\"width\":150,\"height\":34,\"caption\":\"Equus Design Consultants Asia\"},\"image\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eq-brand.com\/blog\/#website\",\"url\":\"https:\/\/eq-brand.com\/blog\/\",\"name\":\"Equus Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/eq-brand.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eq-brand.com\/blog\/to-er-is-divine\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.equus-design.com\/blog\/wp-content\/uploads\/2017\/01\/er-illus-1-ver2.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eq-brand.com\/blog\/to-er-is-divine\/#webpage\",\"url\":\"https:\/\/eq-brand.com\/blog\/to-er-is-divine\/\",\"name\":\"to \\u2018er\\u2019 is divine - bespoke artisanal Chinese wine - Equus Blog\",\"isPartOf\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/to-er-is-divine\/#primaryimage\"},\"datePublished\":\"2017-01-05T06:44:56+00:00\",\"dateModified\":\"2017-08-15T10:10:13+00:00\",\"description\":\"Er is a selection of bespoke artisanal wines from China\\u2019s Shanxi province \\u2013 a wine packaging vision project. \\u2018Er\\u2019 meaning \\u2018two\\u2019 in Mandarin, represents the\\u2026\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eq-brand.com\/blog\/to-er-is-divine\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/eq-brand.com\/blog\/to-er-is-divine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/to-er-is-divine\/#webpage\"},\"author\":{\"@id\":\"https:\/\/eq-brand.com\/blog\/#\/schema\/person\/6e20e890d93f2af9817fa5be2555c146\"},\"headline\":\"to \\u2018er\\u2019 is divine &#8211; 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